The engagement ring is symbolic of your commitment to keep the promise for getting married. The ring will be something that she will wear throughout her life. It is thus essential to purchase a quality engagement ring that will fit her personal preferences and lifestyle to ensure that she will proudly wear it.

Since you most probably don’t regularly buy engagement rings, you will benefit from a bit of guidance to help you avoid common pitfalls when shopping for the perfect engagement ring.

Ask to See the Loose Diamond

Where possible, you will want to see the diamonds to be used in their cut and loose state, because this will help determine the actual size and quality of the diamond. We enable this through our online browsing facility and you can view the diamonds at our office.

Don’t Pay Extra for a Warranty

If you have to pay extra for a warranty on the gemstone or ring you should be concerned. If the jeweller is sure of the quality, they will gladly back their claims with warranties on their engagement rings. We at Naturally Diamonds supply certified diamonds and thus provide you a warranty of quality.

Wide Variety is Essential

Don’t limit your imagination because of the small variety engagement rings offered by a jeweller. Buy from a supplier such as Naturally Diamonds that provides you with an extensive range of stone size, quality, cuts and setting options. In this way you will be able to get the engagement ring of your choice – something as unique and special as your dearly beloved.

Custom Designs for Best Results

If you don’t find a design that suits her style and preferences, you should have the option of custom designing a ring. Fortunately, we offer you a wide range of rings and optimal personal service for custom designing the ring to ensure best customer satisfaction.

Superior Quality Diamonds and Tanzanites

Don’t compromise on the quality of diamonds or tanzanites. Make sure that the stones you use in the making of her ring are certified and come from reputable sources.

Buying from Chain Retail Jewellers

Unless you don’t mind spending far more than you are supposed to for an engagement ring, don’t shop at conventional chain jewellers alone. Though they may have excellent specials, you will still end up paying a mark-up of 400 to 600% on the diamonds. Rather cut out the middleman and buy your diamonds at wholesale prices through suppliers such as Naturally Diamonds. This will help you to get better quality, larger diamonds and custom designs at a fraction of what it would cost at one of the conventional jewellers.

Understanding Her Preferences

Remember the ring will be on her finger. It doesn’t matter what you like. Do a bit of research first by enquiring from her friends and family members about her ring size, the type of jewellery she prefers and hints regarding the setting, band style, and metal of choice, band width, diamond shape or whether she prefers several diamonds. Once you know what she wants you can do your search. If need be look at rings at various shops in a casual manner when you’re shopping together. This will give you an indication what her style is. You can also look at her social media status to get a feel for what she likes and dislikes.

Don’t Fall for Sales Pressure

One of the disadvantages of a conventional jewellery store visit is that you have to deal with sales people who can easily pressure you into buying a ring. This is especially true when the store has a sale. Don’t fall into the trap of buying an engagement ring because the store has a sale that will end in a few days.

Now that you know what to do and what to avoid, it is time to find out what she likes before viewing our full range of engagement ring. You can also contact us for custom design assistance to ensure that the ring you buy meets and exceeds her expectations.

Diamonds are expensive and making mistakes when you buy diamonds may be more than embarrassing. Indeed, such mistakes can render your investment completely worthless. We’ve compiled a list of common and rather expensive mistakes to avoid when buying diamonds, in order to help you make the most of your investment.

Shopping for Loose Diamonds at Traditional Retail Jewellers

This is a huge mistake. Not only will you buy diamonds that are completely overpriced, but you will also risk not getting anything near what you expected. Know this – traditional jewellers have many overheads, such as electricity, rent, security, insurance, staff salaries and displays. They don’t really have a choice. They must price higher and cannot afford to sell at wholesale prices. Buying loose diamonds from them also means having a middleman, and every role player will add their profit margin. This in effect means that when you try to resell your diamonds, you realise that the wholesale market price is far below what you have paid.

Not Understanding Quality

When shown different diamonds of various cuts, you may be tempted to buy the diamond recommended, even if it is not really a good cut simply because there are no other diamonds to review in-store. Buy from a supplier that has an extensive range and can source the diamonds for you. This means that you will get the best diamonds, rather than having to settle for sub-standard because of limited stock.

Buying a Deep Cut Diamond

If the diamond is cut too deep, most of its value will be hidden and even if the diamond is cheaper per carat, you still don’t get a good investment. You may end up buying a diamond that looks like a smaller carat, simply because of its poor cut. Many such diamonds are carried in the more conventional jeweller stores.

Buying Cheap

It is essential to shop for price, but you may think that you get a bargain in the jewellery store, but what you get is a poorly cut diamond. The well-cut stones are not normally carried loose in diamond jewellery stores and you will rather benefit from buying through an online supplier, like us at Naturally Diamonds, that provides well-cut diamonds at cheap prices because we’ve cut out the middleman. We don’t carry the expensive stocks. We source and order such, and that’s why we can supply the diamonds cheaper, without ever having to compromise on quality.

Being Duped by Lights

Light effects can mislead your eyes. With specialised light, it is possible to ensure that the diamond emits blue, when it is indeed yellowish. When you buy diamonds, always inspect them under normal and natural light. Never inspect such under any type of spotlight that can affect the spectrum of light emission.

Falling for Rounding

Many jewellers round off the diamond carat weight. You pay an exact amount and thus have the right to buy diamonds from a supplier that provides you with exact carat weights. With the price per diamond carat specified, you will be able to make accurate price comparisons.

Thinking All Same-colour Diamonds Have the Same Cut Grade and Clarity

Be careful when you buy diamonds. The cut grade price differences can be substantial, because every diamond is unique. This means that you should buy from a supplier that provides comprehensive details about diamonds and sets up appointments to discuss your particular diamond buying needs, rather than trying to sell off stock.

Thinking the Certificate has all the Information

Note that the certificate doesn’t contain all the information. It, for instance, lacks information about the diamond material analysis. Make sure that the supplier provides you with extensive details about the diamond, including the description of the material.

Buy diamonds from a trusted supplier, like us at Naturally Diamonds, where we welcome your questions and don’t try to sell off stock, but rather endeavour to meet client requirements.

Diamond earrings are elegant and the type of gift that shows thoughtfulness. However, knowing which mistakes to avoid when shopping for and buying diamond earrings is extremely important to avoid financial losses and being disappointed with quality.

Buying from Unethical Suppliers

The diamond trade unfortunately is not always ethical and many people die annually because of conflict over diamonds. Avoid becoming part of the problem by buying from suppliers that source their diamonds from trusted and ethical conflict-free sources.

Not Knowing the Cs

Not understanding the four Cs of diamonds will leave you vulnerable. The jeweller can say just about anything and you will just have to take his word for it. Unfortunately, most consumers don’t have an in-depth understanding of the Cs and understandably so, because not everyone can be a diamond expert.

Colour Mistakes

Although diamonds may appear colourless at first, the reality is that many of the diamonds have shades of yellow and in some instances, brown. The fewer colours it has the better, but then again, there are yellow diamonds that reach high prices. Here’s a tip – the closer the letter in the colour grading is to A, the less colour the diamond will have. Off course, it also means the more expensive it will be. That all being said, you also have to take into consideration that some diamonds display blue and pink colours, although such diamonds are rare and you will immediately notice the high price tag associated with such.

Clarity Misunderstanding

The gemstones in diamond earrings have a particular structure which enables the diamond to allow the penetration of light. However, most diamonds have some inclusions or imperfections, which will affect the brilliance of the diamond. A flawless diamond is very rare and you should be sceptical if the price of a so-called flawless diamond is average. That being said, you will want to buy diamond earrings with as pure as possible diamonds within your budget range.

The Difficult Carat Decision

People are not well informed when it comes to diamond carat and often think the physical size of the diamond is the carat. In effect, carat refers to the gemstone weight. Although heavier diamonds will also be larger in most instances, there are diamonds that are exceptionally dense and thus weigh more, even though they are smaller. Although the carat should be an important consideration, it is only one of the four Cs. You will want to ensure a good quality, well-cut, reasonable carat diamond with few inclusions, and as little as possible colour is set in each of the earrings.

Not Caring About Cut

The cut is rather complex. It refers to the way that the diamond has been shaped for setting in jewellery. The cut affects the brilliance and radiance of the diamond, and even a large carat diamond can lose a lot of its value if poorly cut. The cut furthermore refers to the shape of the diamond, such as the princess, oval and round brilliant cut. The shape is a matter of preference.

Not Buying Diamond Earrings Online

Buying diamond earrings from conventional jewellers means having to pay higher prices, because the jewellers have high overheads. They must have substantial profit margins, because they carry large amounts of stock. When buying from us at Naturally Diamonds, you buy from an ethical supplier and because we have cut out the middleman, we’re able to offer you diamond earrings at wholesale prices. Yu can save money while shopping from the comfort of your home, and benefit from excellent guarantees and comprehensive information to help you make informed buying decisions.

Don’t compromise on quality. Contact us to set up an appointment or to place an order for diamond earrings that meet your requirements.

The engagement ring is one of the most expensive gifts you will buy during your lifetime. It is also a symbol of commitment and the ring will be a constant reminder of your love. With it being such an important part of a couple’s commitment to marry and spend their time together, we’ve compiled a list of mistakes to avoid when shopping for engagement rings.

1. Generalising

Although most women prefer large diamond settings, it will be a huge mistake if you simply assume that your bride has the same taste as others. She might prefer a setting with several small diamonds and her choice of diamond shape may not even feature in your imagination. Rather do your homework by asking her friends and family about her preferences, and also make your own assessment by looking at the jewellery she loves the most.

2. Being Lazy

Knowing what she prefers in engagement rings is just the start. You need to learn about the key terms when shopping for engagement rings. Make sure that you understand the four Cs and various settings. Also learn about the different metals for diamond ring settings. For this, you will want to make sure that your bride will not have any skin allergies when it comes to the particular metal that you select for the engagement band.

3. Not Insisting on Certification

Although you may think that certification doesn’t matter, you will be surprised how much value jewellers assign to such. In addition, you want to ensure that the diamonds are genuine and obtained from ethical suppliers. Get the certification or leave the ring.

4. Not Reading the Fine Print

In most instances, your purchase will go without any hiccups, but don’t assume that there will not be any problems. Insist on inspection of the ring and read the supplier’s fine print on the return of faulty merchandise.

5. Not Considering Loose Diamonds

Although it may have been unthinkable a few years ago to buy loose diamonds and have your engagement ring custom designed, it is now a well-accepted practice. With loose diamonds, you are able to see the exact size and inspect for flaws. In addition, you save on the costs and have the benefit of presenting your bride with a ring that is unique.

6. Still Considering the Custom of Three Months’ Income

If you really want to spend more, then it is fine to invest three months’ earnings into buying the ring, but if you’re wise, you will not focus on expensiveness. Instead, you will make sure that the ring is genuine, the setting perfect, the style according to your bride’s preferences, and then also within your financial means.

7. Buying without Considering Lifestyle

As pretty as engagement rings can be, if she doesn’t wear the ring you buy because it doesn’t fit her lifestyle requirements, it will be just another jewellery piece. She will want to show off her ring and therefore it is imperative that you select a ring that will fit with her lifestyle and work requirements. This means choosing a ring that can be worn outdoors if she is very active, and a ring that will be any queen’s dream if she normally works in an office and prefers spa visits.

8. Overpaying

Yes, jewellers have stunning displays of engagement rings and it is so easy to buy on the spot, but beware of overpricing. Retail jewellers have mark-ups of up to 600% on their diamond rings. Now considering that you can buy the perfect and customised diamond ring for as little as a fifth of the price that you would pay in-store through Naturally Diamonds, and you’ll agree that overpaying for such an expensive item is simply not worth it.

We have helped thousands of buyers to benefit from our wholesale prices, expertise, certification and superior quality. When buying from us at Naturally Diamonds, you will be able to purchase a superior quality ring at an affordable price.