Diamonds are expensive and making mistakes when you buy diamonds may be more than embarrassing. Indeed, such mistakes can render your investment completely worthless. We’ve compiled a list of common and rather expensive mistakes to avoid when buying diamonds, in order to help you make the most of your investment.

Shopping for Loose Diamonds at Traditional Retail Jewellers

This is a huge mistake. Not only will you buy diamonds that are completely overpriced, but you will also risk not getting anything near what you expected. Know this – traditional jewellers have many overheads, such as electricity, rent, security, insurance, staff salaries and displays. They don’t really have a choice. They must price higher and cannot afford to sell at wholesale prices. Buying loose diamonds from them also means having a middleman, and every role player will add their profit margin. This in effect means that when you try to resell your diamonds, you realise that the wholesale market price is far below what you have paid.

Not Understanding Quality

When shown different diamonds of various cuts, you may be tempted to buy the diamond recommended, even if it is not really a good cut simply because there are no other diamonds to review in-store. Buy from a supplier that has an extensive range and can source the diamonds for you. This means that you will get the best diamonds, rather than having to settle for sub-standard because of limited stock.

Buying a Deep Cut Diamond

If the diamond is cut too deep, most of its value will be hidden and even if the diamond is cheaper per carat, you still don’t get a good investment. You may end up buying a diamond that looks like a smaller carat, simply because of its poor cut. Many such diamonds are carried in the more conventional jeweller stores.

Buying Cheap

It is essential to shop for price, but you may think that you get a bargain in the jewellery store, but what you get is a poorly cut diamond. The well-cut stones are not normally carried loose in diamond jewellery stores and you will rather benefit from buying through an online supplier, like us at Naturally Diamonds, that provides well-cut diamonds at cheap prices because we’ve cut out the middleman. We don’t carry the expensive stocks. We source and order such, and that’s why we can supply the diamonds cheaper, without ever having to compromise on quality.

Being Duped by Lights

Light effects can mislead your eyes. With specialised light, it is possible to ensure that the diamond emits blue, when it is indeed yellowish. When you buy diamonds, always inspect them under normal and natural light. Never inspect such under any type of spotlight that can affect the spectrum of light emission.

Falling for Rounding

Many jewellers round off the diamond carat weight. You pay an exact amount and thus have the right to buy diamonds from a supplier that provides you with exact carat weights. With the price per diamond carat specified, you will be able to make accurate price comparisons.

Thinking All Same-colour Diamonds Have the Same Cut Grade and Clarity

Be careful when you buy diamonds. The cut grade price differences can be substantial, because every diamond is unique. This means that you should buy from a supplier that provides comprehensive details about diamonds and sets up appointments to discuss your particular diamond buying needs, rather than trying to sell off stock.

Thinking the Certificate has all the Information

Note that the certificate doesn’t contain all the information. It, for instance, lacks information about the diamond material analysis. Make sure that the supplier provides you with extensive details about the diamond, including the description of the material.

Buy diamonds from a trusted supplier, like us at Naturally Diamonds, where we welcome your questions and don’t try to sell off stock, but rather endeavour to meet client requirements.

Diamond earrings are elegant and the type of gift that shows thoughtfulness. However, knowing which mistakes to avoid when shopping for and buying diamond earrings is extremely important to avoid financial losses and being disappointed with quality.

Buying from Unethical Suppliers

The diamond trade unfortunately is not always ethical and many people die annually because of conflict over diamonds. Avoid becoming part of the problem by buying from suppliers that source their diamonds from trusted and ethical conflict-free sources.

Not Knowing the Cs

Not understanding the four Cs of diamonds will leave you vulnerable. The jeweller can say just about anything and you will just have to take his word for it. Unfortunately, most consumers don’t have an in-depth understanding of the Cs and understandably so, because not everyone can be a diamond expert.

Colour Mistakes

Although diamonds may appear colourless at first, the reality is that many of the diamonds have shades of yellow and in some instances, brown. The fewer colours it has the better, but then again, there are yellow diamonds that reach high prices. Here’s a tip – the closer the letter in the colour grading is to A, the less colour the diamond will have. Off course, it also means the more expensive it will be. That all being said, you also have to take into consideration that some diamonds display blue and pink colours, although such diamonds are rare and you will immediately notice the high price tag associated with such.

Clarity Misunderstanding

The gemstones in diamond earrings have a particular structure which enables the diamond to allow the penetration of light. However, most diamonds have some inclusions or imperfections, which will affect the brilliance of the diamond. A flawless diamond is very rare and you should be sceptical if the price of a so-called flawless diamond is average. That being said, you will want to buy diamond earrings with as pure as possible diamonds within your budget range.

The Difficult Carat Decision

People are not well informed when it comes to diamond carat and often think the physical size of the diamond is the carat. In effect, carat refers to the gemstone weight. Although heavier diamonds will also be larger in most instances, there are diamonds that are exceptionally dense and thus weigh more, even though they are smaller. Although the carat should be an important consideration, it is only one of the four Cs. You will want to ensure a good quality, well-cut, reasonable carat diamond with few inclusions, and as little as possible colour is set in each of the earrings.

Not Caring About Cut

The cut is rather complex. It refers to the way that the diamond has been shaped for setting in jewellery. The cut affects the brilliance and radiance of the diamond, and even a large carat diamond can lose a lot of its value if poorly cut. The cut furthermore refers to the shape of the diamond, such as the princess, oval and round brilliant cut. The shape is a matter of preference.

Not Buying Diamond Earrings Online

Buying diamond earrings from conventional jewellers means having to pay higher prices, because the jewellers have high overheads. They must have substantial profit margins, because they carry large amounts of stock. When buying from us at Naturally Diamonds, you buy from an ethical supplier and because we have cut out the middleman, we’re able to offer you diamond earrings at wholesale prices. Yu can save money while shopping from the comfort of your home, and benefit from excellent guarantees and comprehensive information to help you make informed buying decisions.

Don’t compromise on quality. Contact us to set up an appointment or to place an order for diamond earrings that meet your requirements.