Diamonds are expensive and making mistakes when you buy diamonds may be more than embarrassing. Indeed, such mistakes can render your investment completely worthless. We’ve compiled a list of common and rather expensive mistakes to avoid when buying diamonds, in order to help you make the most of your investment.
Shopping for Loose Diamonds at Traditional Retail Jewellers
This is a huge mistake. Not only will you buy diamonds that are completely overpriced, but you will also risk not getting anything near what you expected. Know this – traditional jewellers have many overheads, such as electricity, rent, security, insurance, staff salaries and displays. They don’t really have a choice. They must price higher and cannot afford to sell at wholesale prices. Buying loose diamonds from them also means having a middleman, and every role player will add their profit margin. This in effect means that when you try to resell your diamonds, you realise that the wholesale market price is far below what you have paid.
Not Understanding Quality
When shown different diamonds of various cuts, you may be tempted to buy the diamond recommended, even if it is not really a good cut simply because there are no other diamonds to review in-store. Buy from a supplier that has an extensive range and can source the diamonds for you. This means that you will get the best diamonds, rather than having to settle for sub-standard because of limited stock.
Buying a Deep Cut Diamond
If the diamond is cut too deep, most of its value will be hidden and even if the diamond is cheaper per carat, you still don’t get a good investment. You may end up buying a diamond that looks like a smaller carat, simply because of its poor cut. Many such diamonds are carried in the more conventional jeweller stores.
It is essential to shop for price, but you may think that you get a bargain in the jewellery store, but what you get is a poorly cut diamond. The well-cut stones are not normally carried loose in diamond jewellery stores and you will rather benefit from buying through an online supplier, like us at Naturally Diamonds, that provides well-cut diamonds at cheap prices because we’ve cut out the middleman. We don’t carry the expensive stocks. We source and order such, and that’s why we can supply the diamonds cheaper, without ever having to compromise on quality.
Being Duped by Lights
Light effects can mislead your eyes. With specialised light, it is possible to ensure that the diamond emits blue, when it is indeed yellowish. When you buy diamonds, always inspect them under normal and natural light. Never inspect such under any type of spotlight that can affect the spectrum of light emission.
Falling for Rounding
Many jewellers round off the diamond carat weight. You pay an exact amount and thus have the right to buy diamonds from a supplier that provides you with exact carat weights. With the price per diamond carat specified, you will be able to make accurate price comparisons.
Thinking All Same-colour Diamonds Have the Same Cut Grade and Clarity
Be careful when you buy diamonds. The cut grade price differences can be substantial, because every diamond is unique. This means that you should buy from a supplier that provides comprehensive details about diamonds and sets up appointments to discuss your particular diamond buying needs, rather than trying to sell off stock.
Thinking the Certificate has all the Information
Note that the certificate doesn’t contain all the information. It, for instance, lacks information about the diamond material analysis. Make sure that the supplier provides you with extensive details about the diamond, including the description of the material.
Buy diamonds from a trusted supplier, like us at Naturally Diamonds, where we welcome your questions and don’t try to sell off stock, but rather endeavour to meet client requirements.