Founded by Ian Furman in 2005, Naturally Diamonds opened its first showroom in Rivonia, followed shortly by a branch in Cape Town. We specialise in a wide range of high-quality, affordable diamonds and gemstones, including natural diamonds, lab-grown diamonds, and moissanite, giving our clients the freedom to choose according to their style, preferences, and budget.
Our bespoke design service allows customers to create and customise rings in the privacy of our offices or online, combining convenience with personalised craftsmanship. Join the many satisfied clients who have entrusted Naturally Diamonds to craft pieces that celebrate life’s most precious moments.
Why Us?
Crafting timeless pieces that leave a lasting impression.
In the world of bespoke jewellery in South Africa, Naturally Diamonds specialises in crafting custom engagement rings that are as unique as your love. Our in-house designers and expert artisans in Johannesburg and Cape Town, or via convenient online consultations, bring your vision to life, wherever you are. We offer a stunning selection of diamonds, including lab-grown diamonds, moissanite, and natural stones, ensuring every engagement ring reflects your style and values. Understanding the profound significance of an engagement ring, we dedicate meticulous care to every detail, creating timeless pieces that celebrate your love story.
Why Us?
Crafting timeless pieces that leave a lasting impression.
In the world of bespoke jewellery in South Africa, Naturally Diamonds specialises in crafting custom engagement rings that are as unique as your love. Our in-house designers and expert artisans in Johannesburg and Cape Town, or via convenient online consultations, bring your vision to life, wherever you are. We offer a stunning selection of diamonds, including lab-grown diamonds, moissanite, and natural stones, ensuring every engagement ring reflects your style and values. Understanding the profound significance of an engagement ring, we dedicate meticulous care to every detail, creating timeless pieces that celebrate your love story.
How we work…

Tell Us Your Vision
Choose from our curated engagement ring designs or share your dream design with us, including your preferred stone, lab-grown diamond, moissanite, or natural diamond, and metal type. Not sure where to start? Our expert team will provide bespoke options within your budget to craft the perfect custom engagement ring in South Africa

Receive Your Custom Quotation
After your consultation, we’ll provide a detailed written quotation tailored to your chosen design, stone, and metal preferences. Any adjustments you require can be made before moving forward, ensuring your custom engagement ring in South Africa perfectly matches your vision and budget.

Approve your quotation
Once you’re happy with your quotation, a 60% deposit is required to proceed. Upon receipt of the deposit, we will commence the bespoke design process, creating your custom engagement ring in South Africa with precision and care.

Approve your final design
You’ll receive detailed 3D designs of your custom engagement ring, including exact measurements, for your approval before production. This allows you to request any adjustments to ensure your ring is perfect. For extra assurance, a wax mold can also be crafted upon request.

We go to work
Your custom engagement ring will be meticulously crafted within 15–20 working days. If you need your ring sooner, we’ll make every effort to accommodate urgent requests without compromising on quality.

Receive your Masterpiece!
Once your custom ring is ready, we meticulously inspect it for perfection and provide a valuation certificate at a fair retail value for insurance purposes. Can’t collect it in person? Enjoy free nationwide delivery via courier across South Africa.

South African
Jewellery Council

Johannesburg &
Cape Town

Ethically
Sourced

Sustainable Lab
Grown Diamonds
